The What, Why and How of Nonprofit Branding

By Helen Weeber, CPA Director, HW Nonprofit Advisors What do you think of when you hear the word “branding”? Chances are, you think of a retailer or other for-profit business trying to attract customers. While branding is important for businesses, it’s also critical...

Pandemic Spreads Volunteering, Study Shows

Volunteers step up in times of crisis, finding new ways to volunteer their time, energy, and skills to the nonprofit organizations that so desperately need them. Read more about a recent study that shows the impact and importance of volunteering in especially...